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Business Formation & Launch — Strategy Transformation & Development — Program & Project Management

Strategy & Project Management, Development & Transformation

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Strategy, Program, & Project Transformation

Whether it is a new business formation or launch, critical program or project management, or strategy transformation and development, Trubelo can convert your ideas to results. Utilizing our cross-industry and interdiscipline experience, we’ll help you navigate through the challenges with proven business and creative development and project management consulting skills. Trubelo guides you through creation of the vision, the mapping of the plan, and the execution of the steps, making it easier for you to get from inception to exactly where you want to be.

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Strategy Transformation & Program Management Tips

It’s Not Rejection—It’s Recognition: Lead Through Ambiguity

When teams push back on new ideas, it’s often mistaken for resistance. But according to Bruner’s concept attainment theory, that ambiguity is a vital step in learning. In this article, we explore how to reframe those moments of friction as signs of engagement—and how leaders can guide teams through the messy process of understanding and alignment.

From Idea to Impact: 3 Steps to Growth

I used to think the hard part was writing the book.
Turns out, it’s getting people to read it.

That same lesson applies to every product, every service, every idea. We put so much effort into building something great—and then stop short of the work it takes to make it visible, valuable, and viable in the market.

In my latest article, I share the 3-step framework I use with clients to go from idea to impact:
🔹 Crystallize value
🔹 Elevate awareness
🔹 Accelerate growth

If you’ve ever felt like your work is being overlooked—or that you’re doing too much to get too little—this one’s for you.

7 Thought Traps – Uncovering Organizational Cognitive Distortions

Uncover Hidden Biases in Decision-Making: Dive into our latest article where we explore the subtle yet pervasive cognitive distortions that influence organizational culture and decision-making processes. From magnifying failures to overgeneralizing outcomes, learn how these mental filters skew reality and hinder innovation. We’ll guide you through identifying these biases and provide actionable strategies to foster a more objective, data-driven environment in your organization. Transform your approach and encourage a culture that not only recognizes but actively challenges its own narrative biases for better outcomes and true innovation.

Embracing Disruption: The Path to Innovation

In the article “Embracing Disruption: The Path to Innovation,” the necessity of breaking free from traditional patterns is likened to the allegory of The Emperor’s New Clothes, highlighting the dangers of groupthink and the importance of confronting uncomfortable truths. The piece outlines essential strategies for fostering a culture of innovation, emphasizing the need for embracing failure, questioning past successes, managing unpredictability, and leveraging discomfort to drive transformative ideas. It stresses that true innovation requires not only accepting risk but actively engaging in it to challenge existing norms and perceptions. By encouraging cross-disciplinary collaboration and creating safe spaces for trial and error, organizations can nurture groundbreaking ideas that propel them forward in a rapidly evolving world.

Value: From Proposition to Realization

Explore the transformative journey from traditional value propositions to robust value equations in our latest blog post, “Value: From Proposition to Realization.” Learn how aligning your products and services directly with customer challenges can lead to tangible, quantifiable benefits. We delve into how this shift not only clarifies the value delivered but also enhances customer trust and satisfaction. Discover tools and strategies to effectively bridge the gap between what we create and what our customers truly receive, ensuring every business interaction results in meaningful, measurable outcomes. Join us in rethinking how value is defined and delivered in the modern marketplace.

Building A Metrics Management Program

In the competitive landscape of modern business, establishing a robust metrics management program is not just a strategic asset, but a necessity. Effective metrics enable organizations to precisely gauge and enhance performance across various functions—be it productivity, finance, or quality. This blog post explores the foundational steps to building a successful metrics program, emphasizing the importance of a structured taxonomy and standardized approach. By integrating clear and consistent metrics into their operations, businesses can ensure greater operational transparency, improved decision-making, and strategic alignment. Dive into the crucial elements of effective metrics management and discover how prioritizing this practice can lead to sustainable growth and enhanced customer satisfaction. Stay tuned for the second part of this series, where we will connect these metrics to real-world benefits and value realization.

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Trubelo Strategy & Project Management, Development & Transformation

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From Our Founder

What Does Trubelo Mean?

Trubelo is an amalgamation of TRUth + BEuaty + LOve. It recognizes that as people we are crafting our stories every day. There is no separation between work and personal time. We invest ourselves in all we do. We may attempt to save our passion for our heartfelt interests, but we must trust that each situation we are in, whether it’s to pay the bills, help a colleague, or just to avoid another more uncomfortable situation, we are there by choice and an opportunity to learn and grow is before us. Trubelo is about both business and creative, doing whatever it takes to grow your idea, to further your story. A day, a month, a year will pass. Why not be doing the things necessary to meet your goals?

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